Marketing within the Means

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Growth Hackers excel at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing. For example, utilizing social media and viral marketing instead of using more traditional media. To sum it up a bit, this new buzzword floating around the marketing world basically means growing a brand faster without using traditional marketing tactics.

Perhaps breaking it down will make it a bit clearer:

The term “growth” is used in the literal sense. It is about the company’s overall growth (primarily up and to the right).

The term “hacker” is a bit more figurative. They think outside the box, discover new ways to solve problems, and focus on creative aspects to defy the odds.

Basically, put together, a Growth Hacker needs to use both sides of the brain. Time to be creative as well as analytical!

Apparently Albert Einstein agrees…

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What exactly does this mean for the up and coming marketer?

It is time to utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metrics. It is necessary to have a love for data, creativity, and curiosity.

One prime example of a company that utilized Growth Hacking is AirBnB. This company is a service for people to put up their homes, apartments, and any other type of rental that other people can pay to use for an amount of time and it is a way to find other places to stay or live that might provide cheaper and different benefit than a hotel. They incorporated growth hacking by taking what they already had going and making it more accessible. They knew their business model had potential, but they needed a way to increase their visibility, so they chose one of the most popular C2C websites- good ol’ Craigslist. The engineers working for this company used reverse engineering to integrate AirBnB with Craigslist so that people searching on Craigslist would be directed to AirBnB as well. They flawlessly incorporated their listings into Craigslist, which in turn proved to be a monumental success.

Growth Hacking is the future for growing your brand without using traditional techniques. It is a comprehensive tool that utilizes social media and viral marketing.

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Sources:

http://mashable.com/2013/09/02/growth-hacking/

http://markstaton.files.wordpress.com/2013/11/the-definitive-guide-to-growth-hack.pdf

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Growth of Search Engine Marketing

 Growth of Search Engine Marketing

Search Engine Marketing has become exceedingly relevant due to mass amounts of competing data and options there are for an everyday user. Marketers now need to make their companies and websites stand out amongst all the routes a consumer could take while surfing the web. Search engine marketing has become a major aspect in gaining a competitive edge in this age of information. Search Engine Marketing has gained popularity due to the growing significance of social media and its impact on the success of marketing.

Search Engine Marketing is all about the accessibility of the website. Successful information retrieval is entirely based on keywords of the website. In order for a website to gain awareness, it is vital that the keywords depict the relevance of the website. According to The Beginners Guide to SEO, “one of the best ways to ‘optimize’ a page’s rankings is to ensure that keywords are prominently used in titles, text, and meta data.” This ensures the accessibility of sites and enables awareness that leads to improved branding.

Due to the high impact of social media, Search Engine Marketing skills will continue to grow in demand. Digital marketing is the future of marketing so such skills will be required for all successful marketing endeavors. Already “nearly a million professionals identify as being an SEO practitioner or having SEO skills” according to Seth Dotterer on his Conductor blog. The chart below expresses the significant increase in just two years of Search Engine Marketing professionals on LinkedIn.

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Clearly the demand for Search Engine Marketing skills has become prevalent just in the last few years. It is time to adapt and acquire these new skills in order to succeed as marketers.

The world is at our fingertips and it is time to utilize the accessibility and marketability of this digital lifestyle.

Sources:

http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf

http://www.conductor.com/blog/2013/09/seo-professional-ultimate-high-growth-job/