Hello? Are you there?

texting-girl-elite-daily

Right when I went to begin this blog post I decided to check my Facebook… Twenty minutes later I finally started my blog after I had managed to do a significant amount of creeping. Facebook, as well as the plethora of other social media outlets absorb an obnoxious amount of our free time. According to marketingcharts.com, the average social media user spends 3+ hours per day on various sites. This made me actually think about the various times throughout the day I tend to pull out my handy dandy smart phone or laptop and browse Instagram, Facebook, or Twitter. At the bus stop in the morning, in between classes, sometimes in class (never in Digital Marketing), walking home, procrastinating on homework, bored at work, & falling asleep a night. After thinking about it, it is actually a bit concerning. How much is that actually impacting my psyche as well as my ability to socialize?

Social media has begun to perpetuate false relationships with the people around us. Social media allows us to interact with people we would not necessarily have a relationship with. Are these “friends”, “connections”, or “followers” really that important?

My generation in particular has grown to believe that non-face-to-face contact is a perfectly appropriate form of communication. We seem to have forgotten how to operate in a social environment without picking up our devices for comfort. On various occasions I have been having a conversation with someone when the next thing I realize they are on their phone answering that “oh-so-important” text…”

ecard-phone

What sort of impact does this have on our social capabilities? We have become so use to being able to erase or edit what we want to actually say that actually having a conversation with someone we may not be familiar or comfortable with seems like a daunting task.

So, what does this mean when it comes to the future of our interpersonal relationships? Is the standard for personal relationships forever changed by technology or is time to realize that the person standing right there in front of you is who really matters.

Sources:

http://www.marketingcharts.com/wp/interactive/social-networking-eats-up-3-hours-per-day-for-the-average-american-user-26049/

http://markstaton.files.wordpress.com/2013/11/pew-facebook.pdf

Growth of Search Engine Marketing

 Growth of Search Engine Marketing

Search Engine Marketing has become exceedingly relevant due to mass amounts of competing data and options there are for an everyday user. Marketers now need to make their companies and websites stand out amongst all the routes a consumer could take while surfing the web. Search engine marketing has become a major aspect in gaining a competitive edge in this age of information. Search Engine Marketing has gained popularity due to the growing significance of social media and its impact on the success of marketing.

Search Engine Marketing is all about the accessibility of the website. Successful information retrieval is entirely based on keywords of the website. In order for a website to gain awareness, it is vital that the keywords depict the relevance of the website. According to The Beginners Guide to SEO, “one of the best ways to ‘optimize’ a page’s rankings is to ensure that keywords are prominently used in titles, text, and meta data.” This ensures the accessibility of sites and enables awareness that leads to improved branding.

Due to the high impact of social media, Search Engine Marketing skills will continue to grow in demand. Digital marketing is the future of marketing so such skills will be required for all successful marketing endeavors. Already “nearly a million professionals identify as being an SEO practitioner or having SEO skills” according to Seth Dotterer on his Conductor blog. The chart below expresses the significant increase in just two years of Search Engine Marketing professionals on LinkedIn.

Image

Clearly the demand for Search Engine Marketing skills has become prevalent just in the last few years. It is time to adapt and acquire these new skills in order to succeed as marketers.

The world is at our fingertips and it is time to utilize the accessibility and marketability of this digital lifestyle.

Sources:

http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf

http://www.conductor.com/blog/2013/09/seo-professional-ultimate-high-growth-job/