Coming into this class I really had no idea what an array of interesting topics would actually be presented. I had no expectations, but overall I couldn’t have been happier. I looked forward to coming to class and actually having discussions about the various topics we went over. It was intriguing and engaging and I would recommend this class to any of my marketing peers.
Below is a brief overview of what I have learned in this digital marketing class:
Search Engine Marketing: Search Engine Marketing has become exceedingly relevant due to mass amounts of competing data and options there are for an everyday user. Marketers now need to make their companies and websites stand out amongst all the routes a consumer could take while surfing the web. Search engine marketing has become a major aspect in gaining a competitive edge in this age of information. Search Engine Marketing has gained popularity due to the growing significance of social media and its impact on the success of marketing.
In-Bound Marketing: Inbound marketing forces us to think about how the consumers are researching and how they filter and make decisions about what they actually spend their time looking at and ultimately buying. Inbound marketing is technology oriented and the overall objective is to raise awareness of your brand to these potential customers. Inbound marketing is all about reaching the customer base that previously was inaccessible.
SEO: The future of marketing is in the hands of social media. It is now unreasonably simple to access an entire population, whereas 50 years ago it would have taken weeks if not months. This is a gold mine for those who want to promote ideas and develop a presence in this competitive age of marketing.
Content Marketing: Content marketing is all about creating a dynamic relationship with your audience. Content marketing needs to be about what consumers actually care about and they should come to your website first for valid information and answers before being tempted to look elsewhere. Consumers want to be educated and treated like an equal versus being constantly pitched ideas filled with undertones that do not necessarily portray the truth. It is about creating relevant and valid information for the targeted audience.
Paid/ Owned/ Earned Media: Paid media is more of a traditional form of advertising. Owned media is more of a Facebook fan page, blog or corporate website. Earned media has a more “word of mouth” feel. Earned focuses more on Facebook comments, blogs, and twitter mentions and replies.
Coding: Worked on the first few levels of Codecademy!
A/B Testing: A/B Testing is nothing more than experimentation. You have two versions of the same element and you subject both versions to experimentation, and in the end decide which version was more successful
SQL: Instead of doing a lot of mindless, time consuming tasks, we can write structured queries to find the information we seek lost in pages and pages of data. It enables marketers to learn and execute initiatives faster and realize more relevant, interesting information to help with targeting efforts, more accurate numbers of users interacting online with business offering, determine your target market’s interests, etc.
Predictive Analysis: Predictive Analytics leads to more effective marketing since you have a better understanding of customers’ shopping habits, but also personal habits, found through databases.
Mobile Marketing: Dependence and relevance of smart phones is rising and is changing the face of advertising. According to Nielsen, smartphone penetration in the U.S. is now over 60%, drastically altering previous perceptions brands and marketers had about mobile marketing. It needs a priority and a key part of every brand’s advertising strategy. Marketers need to adapt to the different optimizing uses of each tablet, mobile device, desktop and the more innovations to come. That means optimizing their ad campaigns to align with the different ways people use them. Advances in mobile payment technology will also have a big impact on advertising costs.
Mobile Payment Technology: Mobile payment is the next big thing when it comes to efficiency and convenience when making a transaction. Most people do just about everything on their phones, why not be able to make a transaction? I can check my balance, transfer money, and deposit a check just by simply taking a photo. Mobile payments are becoming more and more common especially for those people who are willing to put all their information on their mobile devices.
Co-Creation: Cocreation, in theory, is every marketers dream. It enables consumers to be engaged in the creation of the new product, which allows innovation at a very low cost. Consumers are able and willing to provide ideas and input for goods or services that have not yet been met by that particular market. It creates an open dialogue of that will hopefully lead to improvement on the existing offerings. Companies not only engage consumers at the creation of a product, they also can engage them throughout the entire product development life cycle.
Edgerank: “Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.”
Growth Hacking: Growth Hackers excel at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing. For example, utilizing social media and viral marketing instead of using more traditional media. To sum it up a bit, this new buzzword floating around the marketing world basically means growing a brand faster without using traditional marketing tactics.
Also, I had just a little under 6000 words on my blog.